New York, NY–Carbon Credit Capital (“CCC”) has partnered with Wolf & Wren Press (“Wolf & Wren”), the Longmont, CO-based stationery producer, to make their letterpress printing operations carbon neutral.
Founded by Lauren Stapleton and Liz Wolf, Wolf & Wren, like CCC is also a 1% for the Planet business member, who combines traditional art forms with a unique handwritten style.
Together, CCC is helping Wolf & Wren offset its carbon emissions from production. CCC analyzed Wolf & Wren’s relevant electricity and fuel usage associated with bringing their greeting cards to life. Wolf & Wren has used CCC’s analysis to directly purchase enough offsets from the ADPML afforestation project—which protects over 144,000 acres from being cut down in Para, Brazil, which also provides jobs and the development of a trust for sustainable development of the local communities employed—to make their production operations carbon neutral.
“We decided to become carbon neutral simply because Liz and I started a business we could stand by 100%, not just from the sentiments on the cards, but also doing right by the planet,” said Lauren. “Climate change is a huge problem, and we need to be accountable for our impact – not just for us but for our children too!”
“What I have loved most about working with CCC is taking a very close look at our production and seeing exactly how much energy it takes to produce our greeting cards. We have always been conscientious about our material choices (all our cards are printed on tree-free, 100% cotton paper), and making our production carbon neutral was a natural next step as well as our membership into 1% for the Planet. Carbon neutrality makes sense from both a sustainable economic and environmental standpoint,” Liz added.
Reed Shapiro, Director of Business Development at CCC says, “We are very pleased to work with Wolf & Wren in helping them achieve this benchmark. We believe that their initiative to take action will prove to be best practice throughout the stationery industry—really all industries around the world—as we move into the future.”